Business Profiling and Research

Our offering forms the bedrock of all our digital marketing activities and is the required starting point. This foundation is built on rigorous research and thorough profiling of your business, offerings, target personas, competitors, and keywords. This ensures that our marketing strategies are laser-focused, personalized, and effective, giving you the best return on your investment.

• Essential Starting Point: This foundation is the first step in our digital marketing process. It ensures that all our subsequent strategies and activities are well-informed and effective.
• Research-Based: We conduct detailed research to understand your business, offerings, target audiences, competitors, and relevant keywords. This thorough understanding informs our marketing strategies.
• Customized Strategies: Based on our research, we develop marketing strategies that are personalized for your business and target audiences. This ensures that our marketing efforts resonate with your audiences and achieve your business objectives.
• Effective Marketing: By basing our marketing strategies on a solid foundation of research and understanding, we ensure that our marketing activities are effective and give you the best return on your investment.

Components

• Business Profile
  • We will leverage our business marketing expertise to construct a detailed business profile through rigorous research and targeted discovery. The objective of this process is to ensure alignment between our consultants and your business stakeholders. The output of this activity is instrumental for our team, as it ensures that everyone involved is moving in the same direction and at the pace that you are comfortable with.
• Offering Profile(s)
  • Our team will conduct a comprehensive review of your products or services. This involves understanding the unique selling points, benefits, and target audience for each offering. This process provides us with a detailed profile that guides the development of specific marketing strategies for each product or service. Depending on your business, this could involve creating multiple profiles.
• Target Persona Profiles
  • We will use the information from the business and offering profiles to identify your target customers. These target personas are often a mix of your most profitable groups, your largest customer segments, and those customers who will derive the most value from your offerings. Defining these target personas helps us to customize our marketing strategies to reach and resonate with these key audience segments effectively.
• Competitor Research
  • Using the latest data and tools, our team of digital marketers will identify your competitors through the lens of digital marketing. We will pinpoint their successes and failures, and construct a task list based on what we can replicate, what we can do differently, and any gaps that they are missing.
• Keyword Research
  • From all of the above, our team will build a list of keywords and phrases that will be used in all of your search related efforts. The goal is to create content that will appear in the search results on search engines, social media, AI, and voice search. We aim to match the content on your site with what people are looking for. We use our proprietary scoring system to focus on keywords and phrases that have a mix of low penetration and high volume.
• Sales Script
  • Leveraging the rich data from our meticulous business profiling, our team will craft persuasive sales scripts tailored specifically to your business. These scripts will encapsulate your unique selling points, business objectives, and target personas, providing a powerful tool for your team in their sales and networking endeavours. The scripts will not only be informative but also engaging, designed to resonate with your target audience and facilitate effective communication of your value proposition. This bespoke sales tool will empower your team to confidently and consistently represent your brand, enhancing their ability to secure fruitful business relationships and close deals.