• Setup
  • Email Marketing Platform Setup: We will setup and/or configure your email marketing platform. This involves a thorough understanding of your business needs and aligning the platform settings accordingly. This guarantees an optimal platform performance tailored specifically for your business requirements.
  • DNS Configuration Update: We will verify and update your DNS configuration in line with the new 2024 DKIM, DMARC, and SPF rules. This ensures that your email marketing is not only secure but also in compliance with the latest internet standards, thereby mitigating any potential deliverability issues.
  • Custom Email Template Design: Our team will design and build 3-5 unique email templates. With a focus on your brand aesthetics and the preferences of your target audience, these templates will be crafted to engage and convert effectively.
  • Targeted Drip Campaign Setup: We will setup a new target drip campaign with 5 carefully crafted emails. These emails will be strategically staggered to engage your customers over time, nurturing relationships and leading them down the sales funnel.
  • Website Subscription Flow Update: We will update your website with a flow to add new emails to your list. This will be designed with user experience in mind, making it easy for visitors to subscribe to your email list, thus facilitating the growth of your audience base.
  • Integration with CRM System: We will integrate the email marketing platform with your CRM system. This allows for seamless data exchange and ensures that your sales and marketing teams have access to the same customer data, fostering more personalized and effective communication.
• On-Going
  • Weekly Email Dispatch: As part of our ongoing services, we will send a weekly email to your marketing base. These emails will be thoughtfully designed, not just in terms of content but also the timing of dispatch to maximize open rates and engagement.
  • Monthly Performance Evaluation: We will conduct monthly evaluations of your email marketing campaigns. This involves studying metrics such as open rates, click-through rates, and conversions to gauge effectiveness and identify areas for improvement.
  • A/B Testing to Ensure Optimal Engagement: We will conduct regular A/B testing on various elements of your email campaigns, from subject lines to call-to-actions. This data-driven approach ensures that we continually optimize your email marketing for maximum engagement and conversions.
  • Subscriber List Maintenance: We will regularly clean and update your email subscriber list. This involves removing inactive subscribers and updating information as necessary, ensuring that your emails reach the right people and contribute to a healthy sender reputation.