• Setup
    • Building Dynamic Landing Pages: This involves the creation of a flexible and responsive landing page infrastructure that can adapt to different user needs and behaviors, essential for a personalized user experience.
    • Developing Core Funnel Content: We'll develop compelling and engaging content for each stage of your marketing funnel. This content will be designed to guide your audience through their buyer’s journey, from awareness to conversion.
    • Creating Alternative CTA Structures: We'll design diverse and alternative Call-To-Action (CTA) structures to cater to the varied preferences of your audience, optimizing user engagement and conversion rates.
    • Conducting 30-Day Analytics Review: We'll carry out a thorough analytics review after 30 days to assess the effectiveness of our strategies and make necessary adjustments, ensuring continuous improvement and optimization.
    • Integration with CRM and Email Marketing: We'll seamlessly integrate the funnel with your CRM and email marketing system. This allows for automated follow-up and nurturing of leads, increasing the chances of conversion.
    • A/B Testing of Funnel Elements: We'll conduct A/B testing on various elements of the funnel including landing pages, CTA buttons, and emails. This data-driven approach ensures we're continuously optimizing for maximum performance.
  • On-Going
    • Monthly Heatmap Review: Regularly analyze user interaction heatmaps to understand how users are navigating and interacting with the funnel pages. This involves identifying hot and cold spots, which can help us optimize the layout and elements on the page.
    • Video Engagement Analysis: Monitor which videos users are watching versus those they are not. This can provide insights into the type of content that resonates with your audience, informing future video production.
    • Link Click Tracking: Regularly track what links users are clicking within the funnel. This can help us understand what information or offers users are interested in, thereby allowing us to optimize these elements for better engagement.
    • User Journey Analysis: Review how far users are making it down the funnel pages. This can help us understand at what point users are dropping off, informing us where improvements or changes may be needed.
    • Offer Conversion Tracking: Monitor which offers are successful in capturing user information and leading to conversions. This can provide valuable insights into what types of offers or incentives are most effective for your target audience.
    • Page Load Speed Optimization: Regularly review and optimize the loading speed of the funnel pages to ensure a seamless user experience. Slow loading pages can lead to user drop-off.
    • A/B Testing: Continually conduct A/B testing on various elements of the funnel to optimize conversion rates. This could include testing different headlines, images, call-to-actions, and more.
    • Regular Funnel Content Updates: Update the content in the funnel regularly to ensure it remains current, relevant, and engaging for users.