- Setup
- Ad Account Setup: Establish Google, Meta, and LinkedIn ad accounts, applicable to B2B offerings.
- Campaign Construction: Develop campaigns tailored from thorough keyword research and targeted personas.
- Cost and Budget Review: Evaluate the customer acquisition cost, budget, and the timeline for Return on Ad Spend (ROAS) targets.
- Integration of Landing Page and Funnel: Seamlessly integrate the landing page and sales funnel for optimal user navigation.
- Implementation of Advanced Tracking: Execute advanced tracking methods to accurately gauge conversion rates.
- On-Going
- Weekly Analysis and Updates: Conduct comprehensive weekly analysis and updates for Google, Meta, and LinkedIn.
- Campaign Development: Continually create new campaigns adapting to the evolving sales environment and client initiatives.
- Monthly Strategy Reports: Deliver detailed monthly reports providing strategic guidance and insights.
- Cost and Budget Review: Evaluate the customer acquisition cost, budget, and the timeline for Return on Ad Spend (ROAS) targets.